Comments on: Fortune 1000 Execs Still Not Embracing Blogging http://www.marketingpilgrim.com/2006/05/fortune-1000-execs-still-not-embracing-blogging.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jim Durbin http://www.marketingpilgrim.com/2006/05/fortune-1000-execs-still-not-embracing-blogging.html/comment-page-1#comment-344 Jim Durbin Thu, 04 May 2006 18:58:00 +0000 http://localhost:8888/wp_import/2006/05/fortune-1000-execs-still-not-embracing-blogging.htm#comment-344 I think it's clear that the majority of executives don't understands blogs. I was at an AMA event, and the marketing people there, even the ones who read blogs regularly, still approached blogs as just another PR channel. There was no sense of community, no sense of personal branding, and the technology understanding was about 2 years old. That said, at least they were trying. Something we should all be working on, is explaining that blogs are not just the opinions of a bunch of people - they can be authoritative, often more authoritative than regular media. It's a learning curve, but one that is on a steep rise. I think it’s clear that the majority of executives don’t understands blogs. I was at an AMA event, and the marketing people there, even the ones who read blogs regularly, still approached blogs as just another PR channel.

There was no sense of community, no sense of personal branding, and the technology understanding was about 2 years old.

That said, at least they were trying.

Something we should all be working on, is explaining that blogs are not just the opinions of a bunch of people – they can be authoritative, often more authoritative than regular media. It’s a learning curve, but one that is on a steep rise.

]]> By: Patrick Dodd http://www.marketingpilgrim.com/2006/05/fortune-1000-execs-still-not-embracing-blogging.html/comment-page-1#comment-343 Patrick Dodd Thu, 04 May 2006 14:49:00 +0000 http://localhost:8888/wp_import/2006/05/fortune-1000-execs-still-not-embracing-blogging.htm#comment-343 <I>Could it be we need to come up with a better way of explaining what a "blog" is? I bet if they conducted a similar survey and asked "Are you interested in hearing what your customers think of your business?", we'd get a different response.</I> Absolutely spot on. As you know, market research can tell you just about anything - its all in how the questions are framed. BTW, have you had a chance to read this article at <a HREF="http://www.clickz.com" rel="nofollow">ClickZ</A> - <a HREF="http://www.clickz.com/news/article.php/3603336" rel="nofollow">Report Shows Marketers Stick with Proven Interactive Media? </A> Could it be we need to come up with a better way of explaining what a “blog” is? I bet if they conducted a similar survey and asked “Are you interested in hearing what your customers think of your business?”, we’d get a different response.

Absolutely spot on. As you know, market research can tell you just about anything – its all in how the questions are framed. BTW, have you had a chance to read this article at ClickZ – Report Shows Marketers Stick with Proven Interactive Media?

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