“At Search Engine Watch Live in Seattle last week, Lexa Pope from the Google AdWords team discussed their new ad scheduling features that will be released in a few weeks. The new features will allow advertisers to schedule the ads to show on weekends or weekdays only, or on other set days the advertiser specifies. Dayparting is also included allowing advertisers to schedule their ads during specific hours, such as to run late at night or at lunchtime only.”
I know quite a few people that will be stoked to have this new functionality given to advertisers:
“Ad scheduling allows advertisers to run their ads and modify their bids based on time of day as well as intra-day and intra-week cycles in campaign performance.”
Not to mention, it further increases the complexity of account management and competition. It’ll be interesting to see if these changes will result in advertisers spending more time looking deeper into analytics and how much it will increase people’s involvement in their campaigns.