From the Search Engine Watch Blog:
“At Search Engine Watch Live in Seattle last week, Lexa Pope from the Google AdWords team discussed their new ad scheduling features that will be released in a few weeks. The new features will allow advertisers to schedule the ads to show on weekends or weekdays only, or on other set days the advertiser specifies. Dayparting is also included allowing advertisers to schedule their ads during specific hours, such as to run late at night or at lunchtime only.”
I know quite a few people that will be stoked to have this new functionality given to advertisers:
“Ad scheduling allows advertisers to run their ads and modify their bids based on time of day as well as intra-day and intra-week cycles in campaign performance.”
Not to mention, it further increases the complexity of account management and competition. It’ll be interesting to see if these changes will result in advertisers spending more time looking deeper into analytics and how much it will increase people’s involvement in their campaigns.
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5 comments on “Google AdWords Dayparting: Coming Soon!”
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Shimon Sandler Says:
May 28th, 2006 at 6:44 pm
Advertisers need to be cautious. If everyone gets excited with this new feature, and decides to try it out all at once, the remaining advertisers in a given space could find very cheap CPC’s and high ranking because all the competition decided to try dayparting. “A word to the wise”. Be cautious.
James Clark Says:
May 30th, 2006 at 9:58 am
This is excellent news. Thanks for the insights Ben.
an advertiser Says:
June 1st, 2006 at 5:29 am
By the way Targetpoint already has the same features for advertisers and it started a long time ago.
Google Adds Scheduling Features To Adwords « Marc Baumann’s Search Radar Says:
December 4th, 2007 at 5:28 pm
[...] days of the week, according to a post by Jennifer Slegg on the Search Engine Watch blog (via Marketing Pilgrim). Dayparting will also be [...]
Google Adds Scheduling Features To Adwords | Marc Baumann Says:
April 2nd, 2008 at 5:34 pm
[...] days of the week, according to a post by Jennifer Slegg on the Search Engine Watch blog (via Marketing Pilgrim). Dayparting will also be available. [...]