Posted May 12, 2006 9:48 am by with 1 comment

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Elinor Mills has details of an effort to prevent the recent $90 million click fraud settlement from being finalized. Understandably, some advertisers are pissed that Google will end up only giving back $60 million and even that includes paltry refunds.

Shawn Khorrami, one of the lawyers listed on the latest lawsuit, said…

“Under the settlement, Google can pay a half a percent of your losses,” or $5 on every $1,000 of losses claimed, he said. For instance, a loss of $10,000 would garner a coupon worth $50 from Google that could used only to buy more advertising through Google, he added.

When the settlement was first announced, I thought it was a big win for Google. Just $90 million, out of the billions of dollars collected in advertising, and they only have to issue fractional credit? No wonder others want to block the deal.

  • The way I see it, a company after this settlement could not afford to monitor clickfraud. Even with a million dollar account, the most you could get back is $5,000. A corporation would pay investigators much more than that to find the problems. If this passed, I am creating my own zombie network. If companies who’s ad dollars are wasted will not track clickfraud and Google who has a less than impressive track record on stopping the fraud, how can I get caught. Even if I did, who is going to prove it. It seems like a bad idea for everyone involved.