Elinor Mills has details of an effort to prevent the recent $90 million click fraud settlement from being finalized. Understandably, some advertisers are pissed that Google will end up only giving back $60 million and even that includes paltry refunds.
Shawn Khorrami, one of the lawyers listed on the latest lawsuit, said…
“Under the settlement, Google can pay a half a percent of your losses,” or $5 on every $1,000 of losses claimed, he said. For instance, a loss of $10,000 would garner a coupon worth $50 from Google that could used only to buy more advertising through Google, he added.
When the settlement was first announced, I thought it was a big win for Google. Just $90 million, out of the billions of dollars collected in advertising, and they only have to issue fractional credit? No wonder others want to block the deal.