Reports suggest Google will today announce the launch of Google Health. In anticipation of the launch, Hitwise has put together some information on the health vertical to determine whether this is a smart move by Google.
Hitwise clickstream data shows that for the month of April 2006, 2.67% of Google’s downstream traffic went to sites in the Health & Medical category. Yahoo! Search sent 2.43% of its traffic to this category, while MSN Search sent 1.97%, which shows that Health is a smart vertical initiative for Google.
That being said, Hitwise points out that not every new Google product becomes a category-killer.