Posted May 23, 2006 1:42 pm by with 0 comments

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According to the UK’s Independent paper, Google’s Larry Page told a conference audience that he sees a day when Google will use AI to answer search queries.

He said: “People always make the assumption that we’re done with search. That’s very far from the case. We’re probably only 5 per cent of the way there. We want to create the ultimate search engine that can understand anything … some people could call that artificial intelligence.”

CEO, Eric Schmidt, also indicated Google’s intent to gain a greater share of the overall amount spent on advertising.

“Our category of advertising is showing 50 to 100 per cent growth. Other categories are not growing. Market share [for web search advertising] will never be 100 per cent, but I can imagine 5, 10, 15 or 20 per cent.”

That would be a considerable jump from the current 0.5% of advertising spent on search ads.

Hat-tip Greg.