He said: “People always make the assumption that we’re done with search. That’s very far from the case. We’re probably only 5 per cent of the way there. We want to create the ultimate search engine that can understand anything … some people could call that artificial intelligence.”
CEO, Eric Schmidt, also indicated Google’s intent to gain a greater share of the overall amount spent on advertising.
“Our category of advertising is showing 50 to 100 per cent growth. Other categories are not growing. Market share [for web search advertising] will never be 100 per cent, but I can imagine 5, 10, 15 or 20 per cent.”
That would be a considerable jump from the current 0.5% of advertising spent on search ads.