http://www.marketingpilgrim.com/2006/05/in-house-search-marketers-not-focused.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.marketingpilgrim.com/2006/05/in-house-search-marketers-not-focused.html/comment-page-1#comment-349 Shimon Sandler Mon, 08 May 2006 19:40:00 +0000 http://localhost:8888/wp_import/2006/05/in-house-search-marketers-not-focused.htm#comment-349 Interesting, but I believe the report is slightly skewed. I would tend to agree with their findings for the smaller companies where marketing people wear many hats. But, in larger organizations where ecommerce is important, there is a division of labor within the marketing department, and you'll find many specialists in Paid Search and SEO. So, in my opinion, i think their research was with smaller companies. Interesting, but I believe the report is slightly skewed. I would tend to agree with their findings for the smaller companies where marketing people wear many hats. But, in larger organizations where ecommerce is important, there is a division of labor within the marketing department, and you’ll find many specialists in Paid Search and SEO. So, in my opinion, i think their research was with smaller companies.

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