Ingenio and UpSNAP Partner

UpSNAP, a free provider of mobile search and entertainment, will integrate PPC listings from Ingenio, according to their press release.

“We see Pay Per Call advertising poised for significant growth, especially in the context of mobile and local search-based advertising,â€? said Tony Philipp, President and CEO of UpSNAP, in a statement. “By partnering with Ingenio, we can optimize our mobile search technology to deliver consumers fast, free access to more of the kind of local information they’re looking for – be it a hotel, florist or pizza joint – in a format that is accessible by virtually all mobile devices.â€?

UpSNAP is based in North Carolina.