Marketing Holding Companies Suck?
Only 7.5 percent of marketers said holding companies were more effective at offering integrated strategies than independent firms.
It also looks like more companies are turning to internet agencies…
The most significant change over last yearâ€™s agency mix is that the number of marketers using Internet/new-media agencies has nearly doubled, from 9.8% to 19.2%.
Hoorah for the independent internet firms!