Marketing Holding Companies Suck?
Monday, May 22nd, 2006;
-- Andy Beal |
MarketingVOX shares details of the 4th Annual PRWeek/MS&L Marketing Management Survey which seems to indicate independent marketing firms deliver better than holding companies.
Only 7.5 percent of marketers said holding companies were more effective at offering integrated strategies than independent firms.
It also looks like more companies are turning to internet agencies…
The most significant change over last year’s agency mix is that the number of marketers using Internet/new-media agencies has nearly doubled, from 9.8% to 19.2%.
Hoorah for the independent internet firms!
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