Marketing Pilgrim

According to ClickZ, you’ll soon be seeing a new wave of Ask.com ads during TV timeouts. The company plans to air ads featuring Apostolos Gerasoulis, executive VP of search technology.

In one, Gerasoulis shows how a search for “pimped out cars” can lead to useful information about custom rims and find sites that use related slang terms like “tight” or “phat” as well.

“Search engines understand text. Ask.com understands concepts,” he says in his heavy Greek accent. “Pimped out cars are related; tight cars are related. Ask.com is a ‘pimped out search engine’; it is very tight,” he says.

Sounds phat!

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