In one, Gerasoulis shows how a search for “pimped out cars” can lead to useful information about custom rims and find sites that use related slang terms like “tight” or “phat” as well.
“Search engines understand text. Ask.com understands concepts,” he says in his heavy Greek accent. “Pimped out cars are related; tight cars are related. Ask.com is a ‘pimped out search engine’; it is very tight,” he says.