Marketing Pilgrim

USA Today reports circulation for newspapers has declined during the past six months.

Average weekday circulation fell 2.5%, to 45.4 million, in the six months ending March 31, vs. the same period last year, according to a Newspaper Association of America (NAA) analysis of Audit Bureau of Circulations data from 770 dailies.

But, if they can continue to monetize their online offering, they may be able to take advantage of the growing number of people getting their news via the web.

Nielsen/NetRatings data showing that an average of 56 million Web users visited a newspaper site in each of the first three months of 2006, up 8% from the same period in 2005.