Free Traffic to Your Blog, Thanks to the Associated Press

Technorati today announced a new partnership with the Associated Press that will help syndicate the thoughts of many bloggers.

When readers visit an AP member Web site that uses AP Hosted Custom News, they will see a module featuring the “Top Five Most Blogged About” AP articles right next to the article text, dynamically powered by Technorati.

Additionally, when readers click on an AP article, Technorati will deliver “Who’s Blogging About” that article. Now, if you have commentary about an AP story, you can get mentioned in that module simply by linking to that AP news URL…

So my blogging friends, look for AP stories, blog about them and sit back and wait for the traffic to come flooding trickling in! :-)

Calculate Your Link Worth

Patrick Gavin and the Text Link Ads team have launched a nifty link calculator that will help you estimate the value of links on your site.

Google Plans Artificial Intelligence, Increase Share of Ad Spend

According to the UK’s Independent paper, Google’s Larry Page told a conference audience that he sees a day when Google will use AI to answer search queries.

He said: “People always make the assumption that we’re done with search. That’s very far from the case. We’re probably only 5 per cent of the way there. We want to create the ultimate search engine that can understand anything … some people could call that artificial intelligence.”

CEO, Eric Schmidt, also indicated Google’s intent to gain a greater share of the overall amount spent on advertising.

“Our category of advertising is showing 50 to 100 per cent growth. Other categories are not growing. Market share [for web search advertising] will never be 100 per cent, but I can imagine 5, 10, 15 or 20 per cent.”

Online Marketers Turning to Offline Ads?

Can it be true? Online marketers are starting to see the benefits in advertising “the old way”? According to the WSJ, many staunch supporters of online advertising are starting to see the benefits of offline ads too.

“The big brands have stepped into this market in a big way, and we can’t afford to play that game,” says Shmuel Gniwisch, chief executive of online jewelry retailer Ice.com Inc., which now spends roughly 20% of its advertising budget offline, up from nothing two years ago.

The company has stopped purchasing some pricey keywords like “jewelry” and “diamond” and is working to develop a home-shopping television program and aggressively to court free product placements on hit shows like ABC’s “Desperate Housewives” instead.

Kiwis Using Google to Find Sheep

Someone at The Sydney Morning Herald has far too much time on their hands, after revealing their New Zealand cousins are tops when it comes for searching for “sheep” and “porn”. :-)

Google Reveals Master Plan for Video AdWords

Over at the Inside AdWords blog, comes news that Google is launching video ads for AdWords. Now, don’t go getting all excited about running video ads on Google.com. Apparantly, running video ads on the Google network would devalue the user experience, but running them on Google’s AdSense network, well, those people don’t have any self-respect so they’re fair game. ;-)

What exactly are we getting from the new video ads?

First, as with all AdWords ad formats, video ads will compete for placement on sites in the Google content network with other text, Flash and image ads — and, as with our other image ad placements, you can choose to bid on a CPC or CPM basis.

Crappy Open Directory Listing? MSN to the Rescue

Now this is a cool announcement. MSN is giving webmasters a way to opt-out of having their Open Directory listing displayed in the search results.

This is great for anyone that has an outdated ODP listing – who doesn’t these days – or simply prefers not to have it displayed for their site.

As MSN points out, just don’t expect an immediate fix:

A word of caution: Putting either tag in your pages will not make your search results descriptions change immediately – they will change once our crawler has re-crawled the page. Usually that takes about 1 day -4 weeks for us to re-crawl you (ok, that sounds odd, but we hope you know what we mean). :)

Nice work guys. Let’s hope Google goes along with the new tag.