RSS Spending Grows As Does Email Clicks




Two studies picked-up by MarketingVOX.

1. JupiterResearch reports 63% of large companies plan to use RSS to syndicate content by the end of the year (compared to just 29% currently).

2. eROI reports increased click-thru rates for email during Q1, compared to a decrease in Q4 of 2005. Weekend open rates saw the biggest improvement.