Posted May 9, 2006 7:53 am by with 5 comments

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Amy Gahran offers an interesting guide to building blog traffic by implementing a strategic commenting campaign.

If your weblog currently doesn’t have much of an audience, then an easy way to build an audience is to constructively leverage audiences already fostered by more established bloggers in your field. This means being proactive about building new connections.

I’ve used this myself and know many others that have come to MP and been very vocal in my comments section – coincidently they usually have a new blog themselves. 🙂

Not surprisingly, Amy’s post has attracted a lot of comments. 😉

  • Andy, blogging is all about dialogue. You might write a lot of good material but if no one is reading the material. You will not boost your traffic and get additional links.

    I used to live in Seattle, and subscribed to a local independent bookstore’s email list. The other month I received an email informing me that John McCarthy had written a new book and was promoting it. If Paul McCartney from the Beetles still has to get out there and work the room. It’s the same for every blogger, A list or Z list. That’s what I call real effective blogger relations.

  • Amy

    Hey, that’s a good point about “working the room,” John. I think I’ll borrow that at some point, thanks!

    Andy, thanks for mentioning my article. Glad you found it useful.

    – Amy Gahran

    Editor, Poynter’s E-Media Tidbits

  • Your welcome Amy.

  • a trite comment from an eternal fan:
    that’s “Beatles”

  • I’ve read Amy’s article, and I found it interesting. As far as I’ve noticed, my comments on other blogs did not bring in so much of a traffic (compared to the organic or the social sites referred one), but this was not the point. The most important gain was that those comments brought me loyal readers and gave me the impression that I was not alone, writing for unknown people. The day when I first discovered that I had 16 subscribers to my feed was the day when I started to pay more attention to what I wrote, because I knew somebody was expecting to read it. Briefly, I can say that commenting made me write better (or at least made me try to do so).