“We are hardcore about having the best search offering ourselves, with our partners,” Ballmer said. “We’ll just keep at it and at it and at it, and I have confidence in our ability to build a loyal user base.”
Here’s the thing. Take a look at Yahoo, MSN and Ask – heck even AOL – and you’ll see they all have really cool tools, great networks and relevant search results. The problem? They don’t have the “Google” name.
I’ve said for months that Google has such a strong brand that people simply associate a great search experience with Google.com. It’s not the technology that will win the battle, it’s figuring out how to take the shine of Google’s brand.