The company is betting on social media, especially their Yahoo Answers initiative.
In Taiwan, where Yahoo first brought out an Answers-like service, Yahoo was able to take market share from rival Google, Mr. Weiner said. Yahoo’s market share reached 65%, and Google’s fell to 30% in April, compared with 50% for Yahoo and 45% for Google in December 2004, he said.
You know what, makes sense when you think about it. Give people the opportunity to contribute to the quality of search results and they’ll take pride in them. Which means they’ll likely stay loyal to a particular search engine, because they know they’ve had input. The only problem for Yahoo is that Google has learnt this secret too, hence Google Co-op being launched.