Marketing Pilgrim

ClickZ reports Yahoo will today announce a series of upgrades to its Yahoo Search Marketing platform.

Upgrades being rolled-out include:

…keyword grouping enhancements, IP-based mapping features to support geo-targeting, better scheduling capabilities, the expression of business goals such as cost-per-acquisition, and indirect conversion tracking.

Yahoo also plans to move to a quality-based ranking model, which we reported they were testing, and which they denied existed.

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