I received an email (below) from Yahoo about the up and coming changes to Yahoo Sponsored Search Platform. Is Yahoo going to be just like Google, or is it just me?
Since Yahoo, MSN, and Google are all going to be the same now, can someone please create an interface that I will be able to add and pause keywords and make text or url changes that will apply to all 3 engines at a touch of a button?
Better Ways to Connect with Customers Will Make Your Advertising More EffectiveYou’ve told us your needs and we’ve listened. A completely redesigned search marketing platform is on its way, full of advanced, easy-to-use features that will help you better connect with Yahoo!’s vast and valuable audience.
As part of creating these enhancements, we met with advertisers of all sizes to hear first-hand the things they liked and didn’t like about Sponsored Search. We extensively reviewed all parts of our service, including the design, features and tools. The result of these efforts is the new Sponsored Search, which will make its debut later this year.
Powerful New Features.
The new features that will make advertising with Yahoo! better and more effective include:
Easy-to-Use Control Panel
A completely redesigned, easy-to-navigate control panel will help you see what’s working and what’s not–at the level of detail you choose–so you can take action and get even better results.
Fast Ad Activation
Most new ads will go online within minutes, allowing you to connect with customers quickly, and easily make changes to your ads whenever you need to.
Display your ads broadly or narrow your geographic distribution to better target your customers, customize your ads and control your costs.
Campaign Budgeting, Forecasting and Scheduling
Create, budget and schedule individual advertising campaigns for greater control over your advertising strategy and spending. Review forecasts of your potential clicks based on your bids and budget and see how many clicks you’re leaving to your competitors.
Understand how well your ads are performing relative to your competitors with the new Quality Index displayed for each ad. You’ll also see the bid range necessary for premium placement at the top of the search results page.
Thoroughly Tested and Reviewed by Your Peers
These new features have been rigorously tested by your fellow advertisers and refined over time to ensure that we delivered a service that successfully addresses the obstacles you currently face. Judging by the overwhelmingly positive feedback we’ve received, we are confident that the new Sponsored Search not only clears away those obstacles, but offers new and better ways to manage your account.
Frequent and Detailed Communication with You
Beginning next month, we’ll begin to provide you with much more detailed information about all of the upcoming enhancements. To make your transition as smooth and easy as possible, we will provide:
A series of emails with tips on how best to prepare your account
In-depth articles on our new features in the advertiser newsletter
A new Yahoo! Search Marketing blog–a community forum for tips, news and your comments, as well as the inside scoop from our own staff, to help you be more successful
A dedicated toll-free phone number for any questions or concerns related to this transition (Coming soon!)
This is just the first step. After all advertisers have successfully upgraded to the new Sponsored Search, we plan to quickly introduce many more innovative products, features and tools that will give you even more ways to connect with customers.
As always, thank you for doing business with us. We look forward to delivering the new Sponsored Search to you later this year.