Marketing Pilgrim

I’d never heard of Answerbag before today’s news that Ask Jeeves co-founder, David Warthen, has joined the company.

A high-profile hire for the company, which has obviously helped put them on my - and other’s - radar. Answerbags appears to be betting on the “Yahoo Answers” model that has helped Yahoo increase it’s search traffic.

Big question; can Answerbag ever make it on its own? My guess is the company will make itself an attractive acquisition for some search engine.