Posted June 30, 2006 3:51 pm by with 7 comments

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As of today, knowing whether a blog post is unbiased or a blogfomercial, will be a lot trickier with the launch of

As Business Week reports, the new service from MindComet’s Ted Murphy, pays bloggers to write about and endorse products in return for payment by advertisers.

Advertisers pay to post details about their “opportunity,” specifying, among other things, how they want bloggers to write about, say, a new shoe, if they want photos to be included, and whether they’ll pay only for positive mentions. Bloggers who abide by the rules get paid; heavily trafficked blogs may command premium rates.

PayPerPost bloggers will not be required to disclose they are getting paid for the post.

Obviously blog-prostitution has been going on for months, now it has it’s very own brothel. 😉

Disclaimer: Andy Beal was not paid to promote PayPerPost, but if Murphy would like to send him a brown-envelope full of cash, he wouldn’t be offended. 🙂 On a serious note, Marketing Pilgrim is upfront about any cash exchanging hands in return for our endorsement – and so far it has never happended.

  • They have to be kidding – 5 bucks per post? With that kind of money – who are they going to get?

    Besides, I don’t like being told how I have to write – but they don’t have to worry – If I did want to write a review of something that I was comfortable with – they’d have to pay me 10 times more money then they’re willing to pay now.

  • Of course, if it was in your industry anyway, why not pick up lunch money?

  • As long as a blogger is clear about any posts that are “sponsored”, I don’t think we’ll see too many problems.

    Unfortunately, those that are up-front about getting paid, will find that the post in question will be consider no more valuable than an ad.

  • I see it as another way for automated blog sites to earn money. Now when they scrape others ideas and articles, they get adsense dollars. Now, they can also receive money for publishing. This seems like a very bad idea indeed.

  • Anonymous

    I think its a great niche market and this comment may or may not have been paid for by

    No seriously, I do think it’s an interesting niche market and if people are upfront that they got paid to write a post, their credibility would be worth more.

    Higher credibility value could lead to higher payperpost profit.

  • Jane

    What does payperpost do with social security numbers? Has there been any problem with identity theft because payperpost requires them?

  • @Jane – yikes! I wouldn’t give them my SSN. Are they really insisting on that?

    I guess they ask for it because of the payments they make to you. It’s your call on how badly you want to work with them, but I would review their TOS to see what they do with it.