Marketing Pilgrim

Interesting comments from an exec at BT claiming Google is a threat that they must tackle.

“We see Google as our biggest threat,” said Ramji. “They don’t mean to, it’s almost incidental.”

He acknowledged that Google comes from a “different world” but is expanding fast to meet consumers’ needs.

Interestingly, analysts don’t know what the heck BT is talking about as they don’t see Google as a threat, and don’t even think Google sees BT as a competitor. Maybe BT just want’s some of the Google limelight.

BTW - does BT ever refer to itself as British Telecom anymore?

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