Google has today officially launched dayparting for AdWords, or as they call it “ad scheduling”.
The new feature allows advertisers to automatically adjust their bids, pause and resume campaigns, all based on the time of day or the day of the week.
It’s certainly a feature that advertisers have been requesting for a long time and it’s great to see Google rolling out such a valuable update.
Watch for AdWords advertisers realizing how much they can fine-tune their campaigns. If they know they reach a greater audience during lunch breaks, they can ramp up bids between 12-1 eastern, then again, when the west-coast takes lunch. If they know their TV commercials will run during the evening news, they can set their ads to capture anyone heading to the net. The possibilities are endless!