Marketing Pilgrim

AP reports Google co-founder Sergey Brin has acknowledged the company compromised its principles by complying with Chinese censors. Hardly a revelation – we all could see they had – but more of a confession.

“We felt that perhaps we could compromise our principles but provide ultimately more information for the Chinese and be a more effective service and perhaps make more of a difference,” Brin said.

It would be quick to judge Google and make a mockery of their “do no evil” mantra, but business is hard. Companies don’t always make the best decisions – the lure of the almighty dollar is very strong indeed – but at least Google has its moral compass set due north. Let’s hope this is more of a blip in their navigation than a new change in direction.

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