Marketing Pilgrim

AP reports Google co-founder Sergey Brin has acknowledged the company compromised its principles by complying with Chinese censors. Hardly a revelation - we all could see they had - but more of a confession.

“We felt that perhaps we could compromise our principles but provide ultimately more information for the Chinese and be a more effective service and perhaps make more of a difference,” Brin said.

It would be quick to judge Google and make a mockery of their “do no evil” mantra, but business is hard. Companies don’t always make the best decisions - the lure of the almighty dollar is very strong indeed - but at least Google has its moral compass set due north. Let’s hope this is more of a blip in their navigation than a new change in direction.