Marketing Pilgrim

I order a lot of stuff via Amazon.com, why? They already have my credit card info and I can shop many merchants all from a single shopping cart. Sound like any new service that may have launched recently?

It sure does to CNET…

Checkout is, however, a huge threat to Amazon. The biggest thing the online superstore has going for it is convenience. Once you buy an item on Amazon, buying the next one is a one-click affair. But go to another store, and you’ve got to enter your credit card info all over again. Amazon wins for convenience, and over time it’s earned buyers’ trust.