Comments on: Google CPA Concerns Small B2B Advertisers http://www.marketingpilgrim.com/2006/06/google-cpa-concerns-small-b2b-advertisers.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dave J. http://www.marketingpilgrim.com/2006/06/google-cpa-concerns-small-b2b-advertisers.html/comment-page-1#comment-461 Dave J. Tue, 27 Jun 2006 17:28:00 +0000 http://localhost:8888/wp_import/2006/06/google-cpa-concerns-small-b2b-advertisers.htm#comment-461 Andy, thanks for the mention! Andy, thanks for the mention!

]]> By: MikeOK http://www.marketingpilgrim.com/2006/06/google-cpa-concerns-small-b2b-advertisers.html/comment-page-1#comment-460 MikeOK Tue, 27 Jun 2006 03:45:00 +0000 http://localhost:8888/wp_import/2006/06/google-cpa-concerns-small-b2b-advertisers.htm#comment-460 Patrick The 90 million settlement is a steal for them. It does nothing to finger them for clickfraud and limits liability moving forward. This CPA thing is ripe with problems and I don't see a webmaster wanting the headaches from it. From my position, it looks like affilate programs from the late 90's where you only got paid if someone bought a membership. They didn't last and I don't see this lasting either. Patrick is correct in seeing Google's strong desire to free themselves from the Adsense revenue stream but this will not be the golden goose they would like. Patrick

The 90 million settlement is a steal for them. It does nothing to finger them for clickfraud and limits liability moving forward. This CPA thing is ripe with problems and I don’t see a webmaster wanting the headaches from it. From my position, it looks like affilate programs from the late 90′s where you only got paid if someone bought a membership. They didn’t last and I don’t see this lasting either.
Patrick is correct in seeing Google’s strong desire to free themselves from the Adsense revenue stream but this will not be the golden goose they would like.

]]> By: Anonymous http://www.marketingpilgrim.com/2006/06/google-cpa-concerns-small-b2b-advertisers.html/comment-page-1#comment-459 Anonymous Mon, 26 Jun 2006 17:02:00 +0000 http://localhost:8888/wp_import/2006/06/google-cpa-concerns-small-b2b-advertisers.htm#comment-459 One wonders what Google’s intentions really are? The Cost-Per-Acquisition model removes advertiser’s risk, and places accountability squarely on the shoulders of the Ad Sense affiliate. From my vantage point, offering CPA to the merchants who can effectively track conversions from their online business model, offers Google access to great information. Google controls the rank based on popularity and revenue, so they won’t feel the pinch of lost revenues to any huge manner. More importantly, they can track and react to affiliate fraud in a more expeditious manner. After their 90 million dollar click fraud settlement, it may prove a means of survival for Ad Sense. Patrick Hopf Mamma.com One wonders what Google’s intentions really are? The Cost-Per-Acquisition model removes advertiser’s risk, and places accountability squarely on the shoulders of the Ad Sense affiliate. From my vantage point, offering CPA to the merchants who can effectively track conversions from their online business model, offers Google access to great information. Google controls the rank based on popularity and revenue, so they won’t feel the pinch of lost revenues to any huge manner. More importantly, they can track and react to affiliate fraud in a more expeditious manner. After their 90 million dollar click fraud settlement, it may prove a means of survival for Ad Sense.

Patrick Hopf
Mamma.com

]]>