Google Launches Cost Per Action Model for AdSense
Reports are surfacing that Google is offering a new CPA model for AdSense publishers.
I’m not an AdSense user, so perhaps someone else can answer the following question. Will Google share the CPA value for each advertiser? They don’t currently share the CPC with AdSense publishers, but surely, if you intend to select ads to show on your web site, you’ll need to know how much per action an advertiser is willing to pay.
And, where are the advertisers coming from? Which advertisers are testing this CPA network?