Google Still Dominates But Yahoo Ready to Battle



While Nielsen NetRatings shows Google continues to dominate search share, Yahoo and MSN both grew their share by a greater percentage than Google.

…Yahoo handled 23 percent of searches in May, answering 34 percent more queries than it did last year. Microsoft’s MSN Search was third, handling 11 percent of internet searches in May. MSN gained the most ground, however, increasing the number of queries it processed by 42 percent.

Google still handles 49% of searches and grew its share by 32%, so it’s still dominating the market. However, Yahoo execs believe the search engine race has only just begun.

“We’re three steps into a marathon,” said Bradley Horowitz, Yahoo’s vice president of product strategy.