Google Struggling to Expand Ad Audience

Thursday, June 1st, 2006 by Andy Beal

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Google Struggling to Expand Ad Audience

Two different stories point to Google’s struggle to expand into new forms for advertising.

FT.com looks at the company’s hopes of reaching brand marketers, something Yahoo does a whole lot better. According to CEO Eric Schmidt…

“There’s demand for branded advertising product in every country and in every market and from every kind of customer,” Mr Schmidt said. “It’s a question of whether our system, which is so highly measurable, can really handle that . . . We have not yet come up with an approach that meets the kind of measurable . . . based advertising that we’d really like to put our brand and our name behind.”

Meanwhile, MarketWatch focuses on Google’s inability to tap into print ads.