Comments on: Google Testing Ad Supported Free Videos http://www.marketingpilgrim.com/2006/06/google-testing-ad-supported-free-videos.html Internet Marketing News Fri, 10 Feb 2012 16:14:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: teraOm http://www.marketingpilgrim.com/2006/06/google-testing-ad-supported-free-videos.html/comment-page-1#comment-59684 teraOm Thu, 13 Nov 2008 03:53:15 +0000 http://localhost:8888/wp_import/2006/06/google-testing-ad-supported-free-videos.htm#comment-59684 Ok, this has just com real. Youtube ll run sponsored videos. Imagine searching for "sports" and seeing some junk video. Sucks!! <em>teraOm's last blog post..<a href='http://www.teraom.com/2008/11/sony-ericsson-w595review/' rel="nofollow">Sony Ericsson W595 - W595a Review</a></em> Ok, this has just com real. Youtube ll run sponsored videos. Imagine searching for “sports” and seeing some junk video. Sucks!!

teraOm’s last blog post..Sony Ericsson W595 – W595a Review

]]> By: Paul Fabretti http://www.marketingpilgrim.com/2006/06/google-testing-ad-supported-free-videos.html/comment-page-1#comment-454 Paul Fabretti Fri, 23 Jun 2006 19:40:00 +0000 http://localhost:8888/wp_import/2006/06/google-testing-ad-supported-free-videos.htm#comment-454 Great posting Andy! It seems that with the recent "affiliate" scheme they are launching shortly, that Google are really ramping up their advertising products. I agree with your point about the likely low CTR of the ads at the end but I guess there is the trade-off that if the masses realise their Google Videos might be riddled with in-your-face ads then everyone migrates to youtube! The trick with the embedded ads is relevance (as always!). If , as you post, advertisers are bidding for a specific popular video, there is no doubt going to be a degree of matching - the video subject aligns with the brands' target market, but, just like TV advertisers and TiVo dilemma, how do you make the target market watch the ad when they can simply close the window (or in TiVo's case, just fast forward) the ad. A compelling, similar-themed (as the sponsored video) microsite or page has got to be the answer. If advertisers are able to choose a specific ad, then they have the opportunity (and time!) to align the content of the post-video content to the video itself, ensuring that the very essence of what made the video so popular is also associated with the brand. Is this the video form of Adsense? Is this likely to fuel a massive surge in "adsense-only website" videos purely for commercial gain or will the "proper" advertisers ensure a decent bit of quality? Great posting Andy! It seems that with the recent “affiliate” scheme they are launching shortly, that Google are really ramping up their advertising products.

I agree with your point about the likely low CTR of the ads at the end but I guess there is the trade-off that if the masses realise their Google Videos might be riddled with in-your-face ads then everyone migrates to youtube!

The trick with the embedded ads is relevance (as always!). If , as you post, advertisers are bidding for a specific popular video, there is no doubt going to be a degree of matching – the video subject aligns with the brands’ target market, but, just like TV advertisers and TiVo dilemma, how do you make the target market watch the ad when they can simply close the window (or in TiVo’s case, just fast forward) the ad.

A compelling, similar-themed (as the sponsored video) microsite or page has got to be the answer. If advertisers are able to choose a specific ad, then they have the opportunity (and time!) to align the content of the post-video content to the video itself, ensuring that the very essence of what made the video so popular is also associated with the brand.

Is this the video form of Adsense?

Is this likely to fuel a massive surge in “adsense-only website” videos purely for commercial gain or will the “proper” advertisers ensure a decent bit of quality?

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