Marketing Pilgrim

Google’s new payment system, GBuy, really needs to deliver, if it’s to live-up to the hype it’s received over the past several weeks.

According to the WSJ, the service will launch this week and will come out fighting. Rebates to consumers, fee discounts to AdWords advertisers and a system that integrates with existing ecommerce sites, are all expected when GBuy launches.

Just remember, this is not a competitor of PayPal - even if GBuy does end-up kicking PayPal’s tired butt, it’s not a competitor. Everyone got that?

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