Comments on: Interesting Word of Mouth Stats http://www.marketingpilgrim.com/2006/06/interesting-word-of-mouth-stats.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andy Beal http://www.marketingpilgrim.com/2006/06/interesting-word-of-mouth-stats.html/comment-page-1#comment-434 Andy Beal Mon, 19 Jun 2006 17:40:00 +0000 http://localhost:8888/wp_import/2006/06/interesting-word-of-mouth-stats.htm#comment-434 I would imagine that the questions were answered without much analysis of their own campaigns. I would imagine the businesses didn't actually measure what works, rather than took their best guess. ;-) I would imagine that the questions were answered without much analysis of their own campaigns. I would imagine the businesses didn’t actually measure what works, rather than took their best guess. ;-)

]]> By: Shimon Sandler http://www.marketingpilgrim.com/2006/06/interesting-word-of-mouth-stats.html/comment-page-1#comment-433 Shimon Sandler Sun, 18 Jun 2006 19:32:00 +0000 http://localhost:8888/wp_import/2006/06/interesting-word-of-mouth-stats.htm#comment-433 That statistic of smaller companies doing 66% monitoring is because they have more to lose...obviously. Especially, compared to a multi-national conglomorate like... for example: Panasonic. I recently had a portable DVD player break for no apparent reason. There was a ton of internet bad press on this DVD Panasonic DVD player, and everyone said the same thing...Panasonic didn't care. If that happened to a smaller company, they'd be scrambling to repair the damage. Not so with the giants. It just barely, if at all effects their bottomline. Bummer. :-( That statistic of smaller companies doing 66% monitoring is because they have more to lose…obviously. Especially, compared to a multi-national conglomorate like… for example: Panasonic. I recently had a portable DVD player break for no apparent reason. There was a ton of internet bad press on this DVD Panasonic DVD player, and everyone said the same thing…Panasonic didn’t care. If that happened to a smaller company, they’d be scrambling to repair the damage. Not so with the giants. It just barely, if at all effects their bottomline. Bummer. :-(

]]> By: WebMetricsGuru http://www.marketingpilgrim.com/2006/06/interesting-word-of-mouth-stats.html/comment-page-1#comment-432 WebMetricsGuru Sun, 18 Jun 2006 07:01:00 +0000 http://localhost:8888/wp_import/2006/06/interesting-word-of-mouth-stats.htm#comment-432 I see the eMarketer recap talks about what business owners believe works when they sell their products via WoM. What's the part that actually worked? Is what the what the business owner thinks it is? I see the eMarketer recap talks about what business owners believe works when they sell their products via WoM.

What’s the part that actually worked? Is what the what the business owner thinks it is?

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