Jakob Nielson Needs Help With RSS
I’m not going to rip into Nielsen, he knows more about web design than most, but he does seem somewhat confused about RSS.
Exhibit A – “So one of the real strong recommendations is to stop calling it ‘RSS’ and start calling it ‘news feeds,’ because that explains what it does.”
Beal says – “News feeds” really doesn’t do RSS justice. You can use RSS for many reasons beyond “news” – for example REI uses RSS for it’s Outlet deal of the day. Maybe “web feed” would be a better alternative.
Exhibit B – “The email newsletter comes to you; it arrives in your in box, and becomes part of the one place you go to get information. That’s the great strength…The best newsletters really drive customer relationships.”
Beal says – Newsletters are boring. They come in one long email and are nearly always a “one-way” conversation. RSS delivers info in small bites, on-demand, targeted and encourages “two-way” communication.
Exhibit C – “[Blogs] work only for the people who are most fanatic, who are engaged so much that they will go and check out these blogs all the time.”
Beal says – Actually, the whole point of RSS is that you don’t have to “check out these blogs all of the time”.