Microsoft’s New AdLabs May Blow Your Socks Off!



Going over the AdLab’s site and viewing the demo’s is a must.

What can AdLab’s do for you? According to Microsoft:

  • Search Funnels: Customers tend to search by entering related keywords in certain sequences. You can use the adCenter Search Funnels tool to help you visualize and analyze these search behaviors through incoming and outgoing queries.
  • Search Clustering: Microsoft adCenter’s Search Result Clustering (SRC) technology can cluster search results into semantically related groups in real time and then help your customers browse through the long list of search results. SRC can:
  1. Disambiguate queries that may produce contradictory results
  2. Display subtopics for search queries
  3. Display facts about people
  4. Show relationships among people
  5. Return answers when the query is a question
  • Forecasting Search Volume Seasonality: Some keywords are searched more frequently at certain times of the year. Use this tool to help forecast the seasonal patterns of customers’ search queries.
  • Content-Based Acronym Resolution: When a query contains an acronym or abbreviation, Microsoft adCenter technology can predict and display the most likely result based on the keyword’s context.
  • Keyword Group Detection: This essential tool helps you find groups of words that are related or similar to your input keywords. Expand your keyword lists to maximize exposure to searchers.
  • Keyword Mutation Detection: Based on Keyword Group Detection technology, this tool displays common misspellings or alternative representations of keywords that are frequently found in search query logs. This technology can help you broaden your keyword lists and then reach more customers.

  • http://www.webmetricsguru.com WebMetricsGuru

    I’ve been playing with the AdLabs tools for a couple of months and used them for all sorts of things, like I post I did last week on the Death of Wikipedia http://www.webmetricsguru.com/2006/06/kim_frietze_recent_works_at_ba.html

    In some ways, the Search Funnel incoming and outgoing remind me of HitWise Clicksteam analysis (and if you look at my post, you can see how I used the info).