Marketing Pilgrim

At one point NBC sent a nasty request to YouTube, asking them to remove uploaded content from Saturday Night Live. It seems they now see the huge viral benefits of YouTube and have made a deal, according to ClickZ.

Under terms of the new agreement, YouTube will promote NBC’s Fall programs and other shows for one year. The video aggregator will host an official NBC Channel with exclusive clips and long-form promos for “The Office,” SNL and “The Tonight Show with Jay Leno,” among others.