OutSourced Search Marketing to Grow



Search marketers of the world can rejoice, companies are increasing their budgets and outsourcing more, according to a new JupiterResearch study.

Snippets include:

…the share of search marketers with annual revenues of $15 million or more has risen from 25 percent in 2005 to 37 percent in 2006.

…the number of marketers using bid management and Web analytics tools has risen from 19 percent last year to 26 percent this year.

…More than fifty percent of large marketers outsource at least one of their search marketing services.

…24 percent of search marketers spent more than $500,000 on SEM campaigns in 2005, compared with 12 percent in 2004.

…66 percent of marketers plan to increase search spending.

Thanks to MarketingVOX.