Yahoo Answers What Google Can’t

I would never have thought Yahoo Answers would turn out to be such a big hit for the company, especially as Google Answers has pretty much been stagnant since its launch. However, Forbes reports Lehman Brothers took a look at Yahoo Answers and said it could have a positive long-term positive impact on Yahoo’s position.

One of the main differences between Google and Yahoo? Yahoo chose to tap into the community and have users post questions for free, relying on the community’s desire to help a fellow netizen out, without being compensated. Meanwhile, Google chose to monetize Google Answers right away, with a fee for the question and a revenue share with the person answering.

Looks like Google chose the wrong model.

SunRocket Scraps Everyday Hogwash, Stiffs Judges

Remember back in January, I voiced my concerns about SunRocket’s “Everyday Hogwash” contest and how it was giving bloggers a bad name by paying them to gripe? At first, I thought I was a lone voice, but then many others voiced their concerns.

Well, it all went quiet until today, when the Consumerist reported that SunRocket had not only scrapped the contest, but had stiffed the judges out of the $500 they were promised.

Oh the irony. :-)

Worker Bees Running the Google Hive?

Forbes looks at just who exactly is running things at Google. While CEO Eric Schmidt may be the corporate “face”, Google flourishes by hiring talented engineers and relying on them to come-up with new ideas and direction.

While that’s helped Google to innovate, it does have a downside.

…Schmidt has conceded that the balance between gotta-do’s and wanna-do’s has gotten a bit out of whack. Google managers recently surveyed their workers and discovered that they weren’t quite spending 70% of their time on the company’s “core” areas–namely, search and advertising. “So, we’re taking steps to encourage people to shift their energy back to that 70%,” Schmidt assured reporters.

Retailers Turning to Comparison Shopping Engines

Tech News World looks at the continued growth of comparison shopping engines such as Smarter (our client), Pricegrabber and Shopping.com.

While the retailers had their reservations, they’re now seeing shopping search engines as a valuable advertising channel.

“Retailers had been leery of using these services because they felt that they competed with their own online stores,” noted Patti Freeman Evans, a senior analyst with market research firm JupiterResearch. “That thinking has been changing as large retailers realized that comparison sites can drive significant traffic to their own online stores while sparing consumers the task of jumping from site to site in search of the best deal.”

Google Analytics Adds AdWords Analysis Report

The Unofficial Google Analytics Blog shares news that GA has added a new report to the “Marketing Optimization” menu.

Behold the brand new, immensely useful AdWords Analysis report.

Impressions, Cost, Clicks, CTR… everything available from within the AdWords Campaign Summary is here, but you also get the great Revenue and Cost-Per-Conversion stats that Google Analytics offers, all in an intuitive, easy-to-use interface.

Yahoo’s Terry Semel Getting $1 Salary

CNET reports that Yahoo CEO, Terry Semel will follow the path of the Google-guys and reduce his salary to just $1.

I don’t understand why these people are making this move. On the surface, it looks all “warm and fuzzy” but they’re still getting millions in stock compensation, so why bother?

Google Earth Invading Privacy?

One last funny video before the weekend…

Be careful, Google-brother is watching! ;-)