Realtors Start to Look at Online Advertising

A couple of years back I spoke at two different real estate conferences – Inman and REMAX – and let me tell you, they were some of the toughest people to get to understand search marketing.

Well, according to ClickZ, they’re finally starting to get the hang of this internet-thing and will spend more than $3 billion in online advertising by 2010.

It’s not surprising that the newer realtors are realizing the benefit of online advertising ahead of the more experienced crowd.

…36 percent of those who have been agents 10 years or longer use online advertising, while 64 percent of those in the business for 10 years or fewer buy online ads. Seventy-one percent of those less-experienced agents will boost their Web ad budgets this year compared to 48 percent of their veteran counterparts.

If you’re a real estate agent looking to jump-in to search marketing, give Fortune Interactive a call and mention this post and we’ll give you a 15% discount off any of our services. :-)

  • http://www.lukebouman.com Holland Michigan Real Estate

    Your blog rings true to me. I have been in the business for just over a year, and I have focused some of my business on the web. I have been working on SEO for many months now, and am just starting to see the benefits.