Retailers Turning to Comparison Shopping Engines
Monday, June 5th, 2006;
-- Andy Beal |
Tech News World looks at the continued growth of comparison shopping engines such as Smarter (our client), Pricegrabber and Shopping.com.
While the retailers had their reservations, they’re now seeing shopping search engines as a valuable advertising channel.
“Retailers had been leery of using these services because they felt that they competed with their own online stores,” noted Patti Freeman Evans, a senior analyst with market research firm JupiterResearch. “That thinking has been changing as large retailers realized that comparison sites can drive significant traffic to their own online stores while sparing consumers the task of jumping from site to site in search of the best deal.”
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June 5th, 2006 at 5:08 pm
Retailers are also discovering that comparison sites that provide quality product research along with best prices like http://www.Become.com (where I work) provide highly motivated customers when they click through. A customer who comes to our site first to research professional and customer reviews of a digital camera, for example, is more likely to be ready to buy when he/she clicks through to a merchant site.