Set Your Time Zone in Adwords by July 30

You have until July 30 to set your time zone in your Google AdWords account. You should definitely take advantage of this option if you are using their new Day Parting tool.

When you created your Google AdWords account, the account automatically defaulted to Pacific Standard Time. According to Google, “Your time zone determines the official “working day” for your AdWords account.” In otherwords, if you are in the Eastern Time Zone and set your account to be off from 6pm to 9am, your account will actually turn off 9pm est and will turn back on 12pm est.