SunRocket Takes Responsibility for Everyday Hogwash




Just got off the phone with SunRocket’s Director of Public Relations, Brian Lustig. It was an interesting conversation, with Lustig telling me that while SunRocket accepts they are ultimately responsible for the “Everyday Hogwash” campaign failure, they feel GMD Studios (who organized the contest) didn’t exactly run the campaign how they had hoped.

Lustig tells me that GMD Studios claimed that they had experienced issues with their voicemail, incoming and outgoing email and that’s why the SunRocket contest apparently collapsed with neither the judges of entrants getting paid. He called GMD Studios “very unprofessional”.

Anyway, good news for Everyday Hogwash judges and entrants. Lustig tells me that all judges will get paid in the next few days and, if they are willing, will be asked to select a grand prize winner for the contest. The winner will get the $5,000 prize money, and the other 11 finalists will also receive something to help get rid of what Lustig calls the “bad taste”.