Marketing Pilgrim

Forbes looks at just who exactly is running things at Google. While CEO Eric Schmidt may be the corporate “face”, Google flourishes by hiring talented engineers and relying on them to come-up with new ideas and direction.

While that’s helped Google to innovate, it does have a downside.

…Schmidt has conceded that the balance between gotta-do’s and wanna-do’s has gotten a bit out of whack. Google managers recently surveyed their workers and discovered that they weren’t quite spending 70% of their time on the company’s “core” areas–namely, search and advertising. “So, we’re taking steps to encourage people to shift their energy back to that 70%,” Schmidt assured reporters.

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