Yahoo’s Click Fraud Suit has finally come to an end. Unlike Google’s settlement where they would give you adwords credit, Yahoo may be dishing out cash to their advertisers.
Yahoo’s response to the suit: “We’re very pleased with this important settlement because it not only validates the strength of the search marketing industry and the effectiveness of our system, but also it allows us to move forward to work more closely with our advertisers and others across the industry to fight click fraud. ”
Not sure why they are so “pleased?” I am sure they are happy the actual suit is over, but I am not convinced this is the last we will see of click fraud issues with Yahoo, Google, and other engines.