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Ask.com’s TV Ads Go From Primate to Genius

posted on July 24, 2006

USA Today looks at how Ask.com has increased its share of the search engine industry by rolling out clever TV ads.

It’s an interesting plan to go straight from dumb monkeys to the genius of Apostolos Gerasoulis. That’s how smart you can get folks, by switching to Ask.com. ;-)

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  • http://www.bizmord.com/Blog Igor M. (BizMord Marketing Blog)

    Andy … the only problem is … the campaign is not performing as well as Diller would want it to. How has their market share changed? By a percent? Try contacting them and you’ll see the poor service. Actually no service at all. You can’t contact them by phone. One number I had and that mailbox is full now.

    Ask.com is taking a brick and mortar approach to search and that does not fly today for the online world. Have you ever seen Google TV ads?

  • http://kevinperkins.wordpress.com/ Kevin Perkins, CEO Greenlight Wireless

    You can contact Google by phone? Hahahahahaahahahahahahahahaahahhaahaha good one! Since when?!! ;>)

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