Marketing Pilgrim

The Consumerist has a recap of how a blogger was bullied by Paramount for publishing an image from the upcoming Transformers movie.

While I understand a company’s need to protect themselves, it seems ridiculous to get pissed at bloggers for offering free publicity, especially when your company relies on publicity (as in the promotion of a new movie).

Ok, so the release of the image messed up Paramounts marketing efforts a little, but how many times have we seen hype build around a new release, because images were leaked by a blogger?

Maybe I’ll send the execs at Paramount a bag of Starbucks so they can wake-up and smell…well, you know the rest.

** Join Andy Beal, Om Malik, Biz Stone, Dave Taylor & other experts for 2-days of hands-on social media training. Save $250 with code "FOA" **