Comments on: Click Fraud a $1.3 Billion Problem http://www.marketingpilgrim.com/2006/07/click-fraud-a-13-billion-problem.html Internet Marketing News Fri, 10 Feb 2012 16:37:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Al Scillitani http://www.marketingpilgrim.com/2006/07/click-fraud-a-13-billion-problem.html/comment-page-1#comment-490 Al Scillitani Thu, 06 Jul 2006 14:49:00 +0000 http://localhost:8888/wp_import/2006/07/click-fraud-a-13-billion-problem.htm#comment-490 Craig, Great article. I am not sure we will ever have exact click fraud numbers, but the Outsell type articles only add fuel to the fire and increase customers "feelings" that they were victims of click fraud. I am not sure why, but I still get a feeling that there was something else behind this article. The constant paid search bashing within the article doesn't make sense to me. Craig,
Great article. I am not sure we will ever have exact click fraud numbers, but the Outsell type articles only add fuel to the fire and increase customers “feelings” that they were victims of click fraud.
I am not sure why, but I still get a feeling that there was something else behind this article. The constant paid search bashing within the article doesn’t make sense to me.

]]> By: Craig Danuloff http://www.marketingpilgrim.com/2006/07/click-fraud-a-13-billion-problem.html/comment-page-1#comment-489 Craig Danuloff Thu, 06 Jul 2006 02:02:00 +0000 http://localhost:8888/wp_import/2006/07/click-fraud-a-13-billion-problem.htm#comment-489 As Danny Sullivan points out they first ask advertisers to estimate, then extrapolate everything else. Not what I would take to the bank. I've written another page of thoughts on it here: http://blogs.commerce360.com/archives/paid_search_marketing/click_fraud_is_bad_click_suicide_is_wors.html As Danny Sullivan points out they first ask advertisers to estimate, then extrapolate everything else. Not what I would take to the bank. I’ve written another page of thoughts on it here:
http://blogs.commerce360.com/archives/paid_search_marketing/click_frau d_is_bad_click_suicide_is_wors.html

]]> By: Al Scillitani http://www.marketingpilgrim.com/2006/07/click-fraud-a-13-billion-problem.html/comment-page-1#comment-488 Al Scillitani Wed, 05 Jul 2006 22:23:00 +0000 http://localhost:8888/wp_import/2006/07/click-fraud-a-13-billion-problem.htm#comment-488 Maybe I am wrong, but this "survey" seems too biased to be true. Reasons I think this way: 1. They surveyed 407 companies. 407 seems very low as a test sample. It also mentions that they were from a "cross-section" of businesses. The business verticles need to be listed. I would bet click fraud is found more in the mortgage industry, online gambling, credit cards, etc.. 2. 75% were victims of click fraud? Is this based on the advertiser who feels they were a victim or are these actual victims? I have been in hundreds of accounts and click fraud was found three times. Once in a 7search and miva account, which after one email was cleared up, and once when Google actually sent the client a letter stating that they found some click fraud and would reimburse them. 3. are these companies using search marketing firms to manage their paid search or are they managing it themselves? If the advertiser is managing the accounts and bidding on terms, for example, that are too broad, I would think they are more likely to be a victim of click fraud. 4. After reading the article by Outsell, I almost get the feeling there is another agenda behind their findings. Their statements just do not make any sense to me: "Pay per click is a really rudimentary advertising -- a baby step -- and it's destined to decline and be replaced by other advertising methods," Richard said." "Richard said that dissatisfaction with click-based advertising is fueling the drive to a different type of online marketing that he insists is better for merchants." Maybe I am wrong, but this “survey” seems too biased to be true. Reasons I think this way:
1. They surveyed 407 companies. 407 seems very low as a test sample. It also mentions that they were from a “cross-section” of businesses. The business verticles need to be listed. I would bet click fraud is found more in the mortgage industry, online gambling, credit cards, etc..
2. 75% were victims of click fraud? Is this based on the advertiser who feels they were a victim or are these actual victims? I have been in hundreds of accounts and click fraud was found three times. Once in a 7search and miva account, which after one email was cleared up, and once when Google actually sent the client a letter stating that they found some click fraud and would reimburse them.
3. are these companies using search marketing firms to manage their paid search or are they managing it themselves? If the advertiser is managing the accounts and bidding on terms, for example, that are too broad, I would think they are more likely to be a victim of click fraud.
4. After reading the article by Outsell, I almost get the feeling there is another agenda behind their findings. Their statements just do not make any sense to me:
“Pay per click is a really rudimentary advertising — a baby step — and it’s destined to decline and be replaced by other advertising methods,” Richard said.”

“Richard said that dissatisfaction with click-based advertising is fueling the drive to a different type of online marketing that he insists is better for merchants.”

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