Click Fraud Rate Higher for More Expensive Keywords

Monday, July 17th, 2006 by Andy Beal

Click Fraud Rate Higher for More Expensive Keywords

The Click Fraud Index has updated their click fraud report. They did send me the release, but I see Barry has already uploaded the entire release, so I’ll point you there.

Interesting to note; the average click fraud rate increased to 14.1% but those keywords priced above $2.00 per click saw an average of 20.2% click fraud.

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3 comments on “Click Fraud Rate Higher for More Expensive Keywords”

PPC Marketing Guide » Click Fraud Rates that exceed 20% Says:

January 4th, 2007 at 12:31 pm

[...] The click fraud rate varies across industries as Andy Beal mentioned in his post Click Fraud Rate Higher for More Expensive Keywords. Some of my advertisers who exclusively advertise on the Google Search Network have received refunds that exceed 20% of their total ad spend. Other advertisers in a completely different vertical have received refunds of only 5% of their total ad spend. [...]
Eliena Andrews Says:

March 16th, 2007 at 3:07 am

Hello,
HOw do we detect the click fraud done by our friends. HOw can we stop click fraud ?? Thanks for sharing this information
James Says:

August 4th, 2008 at 11:19 am

Makes sense… more money spent, more money up for grabs

James’s last blog post..Best search engine keyword position tracking tool