Marketing Pilgrim

Mamma.com’s Copernic division has just announced a new private label program for its award-winning desktop search tool.

The new branded desktop search allows companies to create their own “sticky” desktop search solution.

“We believe the Private Branding Program will allow ISPs and portals to establish a competitive barrier against the threat being posed by the introduction of desktop search tools by Google and Microsoft and help them ensure stronger user retention, while enhancing their users search experience,” said Guy Faure, President and CEO of Mamma.com.

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