Dear Google, You’re Giving Me A Headache



By Al Scillitani

Dear Google,

My head hurts. Almost everytime I log into an adwords account something has changed. I knew when I decided to enter the search marketing field over 5 years ago things would continually change. I found search engine optimization and paid search to be to interesting. I knew it would be a challenge to keep up with changes, but this is crazy.

How is a single adwords account owner supposed to keep up with all your changes? It is hard enough for a full team of specialists nevermind the small business owner that is maintaining their own adwords account. Just when I think I am all caught up, more news comes out about another new feature, tool, format, etc… or I log in and there it is. Oh my head!

O.K. “Googler’s,” I will try to keep up with your changes and try to help others use your new features, tools, and formats through articles and step by step guides, but I want some acetaminophen. Please send it to 3200 Atlantic Avenue Ste 100, Raleigh, NC 27604 Attention Al Scillitani

Thank you,
Al

Trackbacks

  1. [...] Thats a smart guy google have there. Several days ago, I wrote an article titled, “Dear Google, You’re Giving Me a Headache.� To my surprise, they sent me the pain relief I requested. [...]

  2. [...] Marketing person writes that all the changes to Google Adwords are giving him a headache, and Google sends relief. [...]

  3. [...] Al Scillitani publico en su blog, Marketing Pilgrim, un articulo que iniciaba “Dear Google, You’re Giving Me A Headache”, donde comentaba el dolor de cabeza que le da cada vez que entra en su cuenta de adwords de Google y ve algún cambio. Al final del artículo colocó su dirección y pidió a Google que le enviara algunas pastillas de acetaminofén para su dolor de cabeza. [...]

  4. [...] El segundo ejemplo también corresponde a la empresa Google. Como respuesta a un post de Andy Beal en Marketing Pilgrim: “Estimado Google, usted me causa un dolor de cabeza” en donde se quejaba sobre los inconvenientes que le causaba los cambios implementados por Google en su programa de publicidad Adwords, Adam Lasnik (otro responsable de este programa)  le envía una carta manuscrita con una tira de paracetamol y la sugerencia de leer el blog Inside Adwords. [...]

  5. [...] to manage his AdWords account, things got trying for our blogger Al. He finally gave up and wrote Dear Google, You’re Giving Me a Headache. At the end of the post is a plea for acetominophen for his Google headache. Being a brave soul, he [...]

  6. [...] dolores de cabeza El blogger Al Scillitani escribió hace días un artículo titulado “Dear Google, You’re Giving Me a Headache” (Querido Google, me estás dando dolor de cabeza) donde se quejaba de los continuos cambios de [...]