Posted July 4, 2006 1:00 pm by with 18 comments

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By Al Scillitani

Dear Google,

My head hurts. Almost everytime I log into an adwords account something has changed. I knew when I decided to enter the search marketing field over 5 years ago things would continually change. I found search engine optimization and paid search to be to interesting. I knew it would be a challenge to keep up with changes, but this is crazy.

How is a single adwords account owner supposed to keep up with all your changes? It is hard enough for a full team of specialists nevermind the small business owner that is maintaining their own adwords account. Just when I think I am all caught up, more news comes out about another new feature, tool, format, etc… or I log in and there it is. Oh my head!

O.K. “Googler’s,” I will try to keep up with your changes and try to help others use your new features, tools, and formats through articles and step by step guides, but I want some acetaminophen. Please send it to 3200 Atlantic Avenue Ste 100, Raleigh, NC 27604 Attention Al Scillitani

Thank you,