Digging Out from the Google Aspirin Blog Storm
So much for Friday being a quiet day at Marketing Pilgrim.
I wish I could take the credit for the post that generated such a buzz on Friday, but Fortune Interactive’s Search Marketing Manager and Marketing Pilgrim contributor, Al Scillitani, deserves the credit.
Who would have thought that Google sending us a packet of pain-killers would cause such a stir? Interest ranged from those who thought the story was great; those who thought it showed Google’s sense of humor; those that thought it was made-up and some even thought we should sue Google for sending us medication. Even Chris Pirillo called me to discuss the incident for his upcoming podcast. Crazy stuff!
I know that Google’s Adam Lasnik didn’t expect such a big fuss, when he mailed out his gift and I sure hope he didn’t get in any hot-water with Google’s PR department. I think overall, it shows how plugged-in Google still is, despite its size, and that it cares about its users and advertisers.
So what was the impact of the story? Here’s some numbers you may interested in:
* More than
4400 4800 5000 people added the story to Digg.com.
* So far, Digg has sent us more than 25,000 visitors
* Robert Scoble was one of the first to blog it which likely got the Digg thing rolling (thanks Robert!)
* The story received more than 50,000 page views.
* Around 40,000 visitors came to the site on Friday alone, with another 10,000+ estimated readers pulling the story via the RSS feed (we normally get around 4-5k visitors a day)
Thanks to all of you who visited Marketing Pilgrim and added your comments. We hope that some of the 40,000 new readers will return for more fun and informative posts.
I’ll leave you with a chart showing Friday’s traffic. I’ll let you see if you can figure out when the story made it to the front page of Digg.
UPDATE: And on it went into day 2.