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Direct Navigation Advertising Matures Beyond Porn

posted on July 18, 2006


It used to be that guessing a domain name, by directly typing it into your browser, would lead you to a site that would make even Hugh Hefner blush.

These days, “direct navigation” is used by 70% of web users and is estimated to be a $400-800 million advertising market.

The Miami Herald takes a closer look at companies betting that you’ll guess a site’s URL rather than search on Google or Yahoo.


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  • http://www.igotnewsforyou.com/blog Ben Yoskovitz

    This is interesting. I used to type in URLs all the time, guessing at what it might be, but stopped due to the Hugh Heffner blushing thing.

    Yesterday during a chat, someone mentioned they used to work in the pinball machine business. He used the term “amusement device.”

    I typed 2 URLs (prepared to blush)

    http://www.amusementdevice.com
    http://www.amusementdevicecompany.com

    One goes nowhere, the other won’t make you blush.

  • http://alldj.org Kristian

    Hi all,
    Who's your favorite porn star or nude model and why?
    My favorite nude model right now is Kyla Cole from the Czech Republic because she is perfect in every way and I love her brown hair/blue eye combination.
    My favorite porn star is Teagan Presley because she's just hot and dirty.

  • C. Gibson

    I agree, Navigation Advertising is not what it used to be.

    Navigation Advertising is full of porn these days.

    Great article that we should all be aware of Navigation Advertising

  • M. Underwood

    navigation advertising is not the way to go anymore.

    great article on navigation advertising!

  • Jenny Blaylock

    Navigation Advertising must be moved away from.

    How do we convince consumers, web surfers and the like that they need to use search engines and move away from Navigation Advertising?

    A question that will live for some time!

  • Christian H

    I love porn!

    Navigation Advertising Loves Porn!

    Porn Rules!

  • T. Meloney

    Andy –

    Love the articles, please keep “crankin’ ‘em” out.

    Best,

    T.M.

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