Comments on: Display Ads and Search a Winning Formula? http://www.marketingpilgrim.com/2006/07/display-ads-and-search-a-winning-formula.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andy Beal http://www.marketingpilgrim.com/2006/07/display-ads-and-search-a-winning-formula.html/comment-page-1#comment-578 Andy Beal Fri, 21 Jul 2006 20:40:00 +0000 http://localhost:8888/wp_import/2006/07/display-ads-and-search-a-winning-formula.htm#comment-578 Grehan? What does he know? Just kidding, love you Mike! ;-) I'm definitely a big believer in using search as part of an overall campaign. My gut tells me that combining with display ads should increase effectiveness of both channels, I'm just not ready to bet the bank on this particular study. Grehan? What does he know? Just kidding, love you Mike! ;-)

I’m definitely a big believer in using search as part of an overall campaign. My gut tells me that combining with display ads should increase effectiveness of both channels, I’m just not ready to bet the bank on this particular study.

]]> By: Jeremy http://www.marketingpilgrim.com/2006/07/display-ads-and-search-a-winning-formula.html/comment-page-1#comment-577 Jeremy Fri, 21 Jul 2006 20:29:00 +0000 http://localhost:8888/wp_import/2006/07/display-ads-and-search-a-winning-formula.htm#comment-577 I absolutely agree with you regarding those clients with a limited budget. At the same time, if you increase the demand for the company name as a search term, will that inevitably increase relevance of the website. See what Grehan says about how Pontiac did this with their "Google Pontiac" campaign (http://www.mikegrehan.com/2006/01/now-what-was-it-i-said-about-pull-from.html). I absolutely agree with you regarding those clients with a limited budget. At the same time, if you increase the demand for the company name as a search term, will that inevitably increase relevance of the website. See what Grehan says about how Pontiac did this with their “Google Pontiac” campaign (http://www.mikegrehan.com/2006/01/now-what-was-it-i-said-about-pull-f rom.html).

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